Hljóðaklettar is a boutique record label founded in 2009 by musician Rúnar Magnusson (°1971, Akureyri, he moved to Copenhagen in 1996) and Sabrina Joy Winogrond (different jobs for independent record labels in the past and fine arts photographer) The purpose of the label is to release rare, limited, and collectible music. Each release carries a limited run of no more than 300 hand packaged and numbered units. The label focuses on electro acoustic, experimental, generative, drone, and disco music. Hljóðaklettar is the Icelandic word for “The Echo Rocks” or “The Whispering Cliffs”, which are basaltic columns in different positions.
The artists on the label are –many of them born in Akureyri, the capital of the North – : Rúnar himself, Rúnar with his band Vindva Mei, Pétur Eyvindsson (aka DJ Musician, member of Evil Madness), Thor Magnusson, Jóhann Jóhannsson (member of Evil Madness), BJNilsen, Sigtryggur Berg Sigmarsson (member of Evil Madness).
Popular and unusual releases are the Jacket & Audiocassette “Hljóðaklettar Dress Up” package, a label compilation multimedia USB drive, Vindva Mei cassette, and Rúnar Magnusson’s USB drive called “Options”.